Stitch Fix Men’s

Guys tend to hold on to clothing even when they’ve physically and emotionally outgrown them. So we partnered with Keegan-Michael Key to create an R&B breakup music video encouraging men to #StitchFixIt and finally move on from the wardrobes they’ve kept around for far too long.

What’s a music video launch without a little teaser?

In true celeb breakup fashion, we also had Keegan-Michael Key tweet a notes app screenshot announcing his conscious uncoupling with his wardrobe.