Truly: You Know You Want To
This work was created for a pitch.
Truly Hard Seltzer is the catalyst for living an original life without apologies. Because, we all have things we want to do and we truly want you to do them.
For this campaign, we created a memorable voice called “Truly Talk” which breaks down words and phrases to their truest, most literal meaning.
You Know You Want To doesn’t just encourage you to do what you truly want to do. It actually helps you do it. Just call 1-800-YOUWNT2.
Using Airdrop, we’ll create surprise events for people to drop everything and participate in. Because you know you want to.
And to top it all off, we’ll give out Truly condoms in bars to encourage people to do what they really want to do. Responsibly.
