Kids love their stuffed animals to pieces. Literally. Which is why 80% of them are covered in harmful bacteria.
Lysol Laundry Sanitizer is a laundry innovation that disinfects fabrics in the wash to get out the germs that normal detergents can't. The problem is, most parents don't know it exists.
So, to educate parents on the disinfecting power of Lysol Laundry Sanitizer, we created Teddy Repair: a program fueled by Lysol Laundry Sanitizer that brings children's germy teddies back to life.
Thanks to some “bearable” technology, children were able to track their stuffed animal's entire journey. Each teddy was outfitted with a silicone bracelet that contained an NFC tracking chip and was specially designed to withstand the heat and moisture of the wash.
After each of the five steps in the Teddy Repair process, the bear’s bracelet was scanned at a photo station. There, the bear's information was used to create a custom message to each child so that they would never feel too far from their best friend.
AdAge Creativity Pick of the Day