RyanAir opens up Europe with flights as low as €17.
Outdoor: Culture Fairs
In cities across Europe, RyanAir “Culture Fairs” will be set up.
Every European country that RyanAir flies to will have a tent, where souvenirs particular to that country’s culture will be sold.
When people go to buy the souvenirs, the employee at the check out will inform the purchaser how much a fight would cost to the country they are buying souvenirs from, and offer them the opportunity to book their fight on the spot.
The price on each tent represents the current rate for a RyanAir fight to that country.
The same price tag branding from the print ads will be used during the event as street signs and tent signs.